Lenovo 360 simplifies channel partner framework

Lenovo has introduced Lenovo 360, a channel partner framework to provide easier access to Lenovo business units for devices, infrastructure, and services and solutions.
Ashish Sikka Lenovo India
The new Lenovo 360 framework comes at a time as many small businesses and large enterprises alike are increasingly moving toward the “Everything-as-a-Service” consumption model. Lenovo 360 helps partners capitalize service-led and solutions-based opportunity with their customers and drive additional revenue streams

Lenovo 360 will become globally enabled for channel partners via the Lenovo Partner Hub in January 2022.

Lenovo 360 follows the company’s reorganization of three core business units in April 2021; Intelligent Devices Group, the core PC and IoT business, Infrastructure Solutions Group and a new Solutions and Services Group focused on verticals and services.

Ashish Sikka, Director – SMB, Lenovo India has been appointed as the new One Lenovo Channel Head in addition to his existing role.

“Our partners would like to diversify their revenue and earnings streams and become more service-led and solutions-based. It will allow partners the opportunity to pursue their goals, while we continue to offer our PC and infrastructure-focused partners anything that they demand,” Ashish Sikka said in a statement.

“Many of Lenovo’s partners are seeking disruption-proof solutions for their customers, considering the lessons learned during the pandemic. Solutions that support such new norms as work-from-anywhere (WFA) and other hybrid working models will be available to the channel under one structure now,” said Pascal Bourguet, Global Channel Chief, Lenovo.

In addition to ensuring the simplification of Lenovo’s overall partner process, the Lenovo 360 framework offers the company’s channel partners specific activations such as training, certifications, and channel marketing playbooks.

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