Kaspersky has achieved Champion’ status, for the second consecutive year, in the 2021 Cybersecurity Leadership Matrix by Canalys.
The Russia-based cybersecurity company attained the ranking with an increase of 12.7 percent in the overall partner rating. Kaspersky was the highest-rated vendor by partners across many categories, including pricing speed and competitiveness, and quality of account management among others.
The Canalys Cybersecurity Leadership Matrix assesses vendor performance in the channel, based on feedback into a Vendor Benchmark, over the last 12 months. It tracks leading technology vendors around the world, collating the experiences of channel partners when working with different vendors.
The Matrix also considers independent analysis of vendors, including assessing vision and strategy, portfolio competitiveness, customer coverage, channel business, M&A activities, new product launches, as well as new and announced channel initiatives.
Kirill Astrakhan, Global Head of Channel Sales at Kaspersky, said: “This reflects our commitment to the success of our channel partners – with a clear vision of providing profitability, delivering best-in-class channel support, and making it as easy as possible to do business with us.”
Kaspersky’s channel development roadmap is also backed by marketing campaigns, partner education programs, incentives, lead management, and dedicated platforms such as Kaspersky License Management Portal – a marketplace for partners to easily tap into the vast business opportunities available.