Intel India starts campaign for channels aiming desktop, IoT, server biz

Intel India announced a campaign for its channel partners in the country to boost its desktop, IoT, server businesses.

Intel will train its Intel technology providers on the latest roadmaps and organize a series of e-street activations as well launch a targeted digital campaign.

In 1995, Intel launched its channel membership program called the Genuine Intel Dealer program in India. Currently known as Intel Technology Provider program, the initiative targets more than 20,000 technology providers registered across India.

Through this campaign, Intel will also communicate with consumers — students, gamers or professionals – through online channels. One of the main areas of focus for Intel is its desktop strategy. Recently, IDC predicted that desktop market will decline globally. In fact, Intel slashed its revenue growth forecast for the current quarter primarily due to possible dip in business desktops.

Gartner says combined shipments of devices — PCs, tablets, ultramobiles and mobile phones – are estimated to 2.8 percent to 2.5 billion units in 2015. The revenue of computing devices market including PCs and ultramobiles will decline 7.2 percent to $226 billion. The global PC market will dip 2.4 percent to 306 million units in 2015.

Intel wants new marketing strategy

“Intel remains committed to the growing desktop enthusiast community and Intel Technology Providers have been a strong channel in driving technology transitions and delivering form factor innovations in the form of NUCs, custom built PCs and AIOs,” said Rajiv Bhalla, director, Sales and Marketing – Intel South Asia.

The Internet of Things and servers are the other focus areas for Intel India.

Demand for private and hybrid clouds and workstations especially in segments like manufacturing and the small and medium business segments will be tapped by Intel.

Digital signage, intelligent storage, point of sales (POS) and surveillance will be growth areas for Intel channel partners.

Baburajan K
[email protected]