IBM announced the launch of IBM Partner Plus, a new program designed to fuel growth for partners, including resellers, hyperscalers, technology providers, software vendors and systems integrators.
IBM Partner Plus, which is central to the company’ Hybrid Cloud and AI strategy, aims to empower partners to help clients automate, secure and modernize their businesses and make more revenue.
IBM Partner Plus offers partners a transparent, simple and modern experience. By growing technical expertise and demonstrating sales success, participants can progress to three tiers – Silver, Gold and Platinum – which unlock specialized financial, go-to-market support and education benefits.
In the new program, badging will become the standardized measure of skills and validated solutions will demonstrate expertise. The enhanced IBM Partner Portal consolidates and tracks all expertise, revenue and deals globally, offering each partner a clear line-of-site into their progression through the program, IBM said.
“We’ve heard from partners that they want a simplified experience that helps them win with clients. I’m confident these changes and our continued investment in our ecosystem will make IBM the partner of choice across the industry, and together we can drive growth for partners, clients, and IBM,” said Kate Woolley, General Manager of IBM Ecosystem.
IBM Partner Plus, a part of the company’s go-to-market strategy, will act as a growth engine to capture the $1 trillion hybrid cloud and AI market opportunities.
IBM will increase its capacity to support partners by doubling the number of partner-facing brand and technical specialists to help them prospect and win additional client business.
“The new IBM Partner Plus program provides an enhanced experience that sets our company up for success by offering employees access to skills and opportunities, so we can help more clients utilize IBM’s technology portfolio to modernize their operations,” said Bo Gebbie, President, Evolving Solutions.
IBM enabled partners in North America to resell IBM products through other cloud marketplaces. This allows for independent software vendors to embed IBM Software from partner marketplaces into their own solutions. All partner sales through the marketplace accumulate towards their progression in IBM Partner Plus.
IBM Partner Portal gives partners visibility into the incentives they are eligible for, predictability into potential earnings and includes an automated deal share engine that helps them surface quality leads. This has improved deal registration and introduced partners to more than 7,000 potential deals valued at over half a billion dollars globally.
IBM investments in co-marketing campaigns and co-sell support with partners can also help bring solutions to market and generate demand.
IBM in October released badging and selling enablement materials to partners, which has driven more than 15,000 partner enrollments in sales and technical badges.
Partners can grow skills, develop solutions and build sales expertise with technologies like AI, security and cloud on an open hybrid cloud platform by leveraging technical experts from IBM.
IBM will assist partners in the development of minimal viable products, proofs of concept, and custom demos to help them win client business and accelerate growth. In addition, as partner businesses grow with IBM, they can unlock additional benefits designed to help them expand capabilities and find new clients.
PartnerWorld will transition to a new IBM Partner Plus experience on January 4, 2023, with the new incentive program taking effect on April 1, 2023. Registered PartnerWorld members will maintain their current tier through July 1, 2023 and can progress to the new tiering system during this time as they meet criteria.