HP launches new channel partner program to drive growth

PC and printer major HP has launched a channel partner program optimised to drive dynamic partner growth and deliver consistent end customer experiences.
HP advanced laptopsHP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviours continue to evolve.

The new program will go into effect from November 1 for the commercial partners, while retail partners are slated to transition to the programme in the second half of 2021.

“HP Amplify not only makes it easier for partners to do business with HP, it provides partners with a clear path to ready their business and succeed in today’s environment and beyond,” said Christoph Schell, HP Chief Commercial Officer.

Currently, HP has over 1,400 commercial partners under its India market which also includes business operations of Sri Lanka and Bangladesh.

Through these partners, HP engages with customers from the government and enterprise segment and in some cases, they work with customers from SMB and SOHO segments as well.

“HP and its partners have a tremendous opportunity to reinvent our route to market approach and the way we engage with our customers,” said Gurpreet Brar, head, Channel Sales and Distribution, HP India market.