Dell Technologies chairman and CEO Michael Dell has kicked off Dell Technologies World 2018 for an expected 14,000 visitors.
“We will showcase ways, big and small, our customers are using technology to change the world for the better, whether through a reimagined process or a reimagined industry,” Michael Dell said.
Channel program
Dell Technologies said it is investing in new programs, incentives and solutions designed to fast track its channel partners’ delivery of digital, IT, security and workforce transformations for their customers.
The new Dell Technologies Advantage framework for partners will make it easier for channel partners to work across the Dell Technologies family of businesses with engagement, tools and incentives.
The new framework’s value-added capabilities and certifications enhance the ability to more easily and efficiently deliver positive business outcomes from across the Dell Technologies portfolio.
The new framework will complement the core Dell EMC Partner Program, which includes new capabilities, offerings and incentives for channel partners. These added capabilities validate the program’s commitment to deliver on Dell EMC’s promise to be Simple, Predictable and Profitable.
Channel partners who have achieved Titanium Black status in the Dell EMC Partner Program will see their status recognized across the family of businesses. This year, Swisscom and Itochu have achieved Titanium Black status, joining Atea, Bechtle, CDW, Computacenter, FusionStorm, Insight, SHI and WWT.
“Partners sit at the forefront of helping customers embrace Digital Transformation. At its core, the Dell Technologies business addresses this need and uniquely enables partners with the products, services, financing and programs to make them successful,” said Joyce Mullen, president, Global Channel, OEM & IoT Solutions, Dell EMC.
The company said exclusive Dell EMC Ready Stack program and reference architecture lead to bigger deals.
The new Dell EMC Ready Stack program simplifies how partners can bundle, sell and build converged infrastructure stack solutions based on current and future Dell EMC modern data center technologies.
The Ready Stack program enables channel partners to build converged stacks with a range of the latest Dell EMC infrastructure solutions. These solutions include Dell EMC storage, Dell EMC PowerEdge servers, Dell EMC Data Protection and optional Dell EMC open networking.
The program represents a way for partners to expand customer conversations to those looking to build infrastructure as an alternative to Dell EMC’s turnkey converged (CI) and hyper-converged infrastructure (HCI) solutions.
These build opportunities account for a significant portion of the overall $6 billion certified reference systems and integrated systems market, according to IDC. Dell EMC has 42.9 percent share in the fourth quarter of calendar 2017, with more space to grow in certified reference systems.
Through the Dell EMC Ready Stack program, partners receive incentives for selling the Dell EMC portfolio and can sell their own incremental services, including deployment services as an accredited Dell EMC partner. Dell EMC Ready Stack is available now via the Dell EMC Partner Portal.
Dell EMC is enhancing the company’s incentive program to fuel new business specifically for channel partners. These enhancements will introduce new ways for partners to streamline processes and increase both revenue and time-to-value from sales of Dell EMC solutions.
The Dell EMC MyRewards Program, an opt-in, points-based reward program for Dell EMC Solution Provider sales representatives and system engineers, will replace the existing Partner Advantage and Sell & Earn programs.
This new program will offer better promotions with up to 3x bonus payout and simplified, express claiming globally. The Dell EMC Partner Program is delivering enhanced rebates focused on driving new business, storage refresh and attaching Pro-Support Plus to storage.
The company’s new demo program provides tiered partners with the ability to use earned MDF to purchase any storage, converged infrastructure, hyper-converged infrastructure and data protection solutions at a discount.
