Cyber security company Kaspersky Lab announced a new global partner program, Kaspersky United to enable partners to develop and grow their security expertise – regardless of their level of maturity.
The new channel partner program will provide an opportunity for partners to develop in-depth knowledge in specific solution sets in order to offer customers specialized IT security solutions and services.
Kaspersky Lab’s global channel partner program helps arm partners with the specialized knowledge to address security for complex IT environments – from hybrid cloud security, to defense from targeted attacks and industrial network protection.
Kaspersky Lab is encouraging its partners to earn certifications to master techniques that can enhance their selling capabilities. This will demonstrate to their customers and prospects that they are experts in their particular areas of need.
The cyber security company said its channel partners will be able to focus on particular solutions, such as hybrid cloud security, threat management and defense, or fraud prevention, or particular services, such as managed service provider, managed detection and response provider, or authorized training center.
Partners will also receive access to education, sales and marketing toolkits and benefit from a new transparent monetary rewards structure, in which they can maintain and monetize their specializations across different status levels (Registered, Silver, Gold and Platinum) in one or several solution sets.
Maxim Frolov, managing director of Kaspersky Lab North America, said: “Kaspersky United offers a unique convenience for partners to explore new opportunities.”
Michael Knight, president of Encore Technology Group, a Kaspersky Lab North America partner, said: “Kaspersky delivers quality cybersecurity solutions and updates to their partner program allowing us to specialize in the areas that makes the most sense for our business.”