Citrix hires Bronwyn Hastings to head channel sales

Citrix Systems announced the appointment of Bronwyn Hastings as senior vice president, Worldwide Channel Sales and Ecosystem.
Citrix Bronwyn HastingsBronwyn Hastings will head the company’s efforts to deliver digital workspace solutions that transform the employee experience through its channel partners.

Citrix said Bronwyn Hastings will be reporting to Mark Ferrer, executive vice president and chief revenue officer.

Bronwyn Hastings will be responsible for partner sales, go-to-market partner programs and partner marketing for all Citrix products. The Citrix partner ecosystem includes more than 10,000 Citrix Solution Advisors, Citrix Service Providers, Global SI’s, ISV’s and Value Added Distributors.

“Our partner ecosystem is among the most powerful in the industry and Bronwyn is uniquely positioned to enhance this network and the programs and services that we provide to help companies accelerate their digital transformations and power a better way to work,” Mark Ferrer said.

Bronwyn Hastings, who has 25 plus years of experience leading strategic and operational functions of business development and partner organizations in the software industry, joins Citrix after eight years with SAP.

Bronwyn Hastings recently served as senior vice president of Global Business Development and Ecosystems at SAP. She also spent 15 years at Oracle in a variety of senior leadership roles prior to her tenure at SAP.

Diane Fanelli, who has served as the interim Global Partner Sales Lead for Citrix since July, will work with Bronwyn Hastings to ensure a seamless leadership transition before assuming a new, strategic leadership role in the Worldwide Sales and Services organization January 1.

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