Jay McBain, Chief Analyst of Canalys, said 72.1 percent of IT market is handled by channel partners in Asia Pacific at the 2024 Canalys Forum Asia Pacific event in Bali on December 4, 2024 — indicating the big opportunity.
B2B buying is changing. So is the psychology, behavior and journey.
Channel partners should aim for winning the platform economy.
Economics of partnering are changing for first time ever. Cisco made an announcement.
GenAI is a huge opportunity for channel partners.
The managed services market is in a healthy state, reaching US$475 billion (13 percent growth year on year) globally last year, with 46 percent of that revenue generated in North America from nearly 79,000 partners or 24 percent of partners worldwide.
A 2024 Canalys poll showed that 43 percent of MSPs listed macroeconomic events as their most significant business challenges. This also included talent shortages, regulatory compliance, inflation and other effects from global events, but the impact of these incidents can vary greatly from partner to partner.
The MSP market is growing strongly in the Asia Pacific region and there are many opportunities for partners. But there are significant challenges as well.
Technological advancements are pushing the market forward, enabling MSPs to unlock new revenue streams and better serve clients, but they bring headaches for partners who must decide where they should be investing their precious assets. External forces are also creating significant hurdles to sustainable growth.
MSPs and their vendor partners must focus on specialization, automation, operational efficiency and strategic partnerships. Those who can best adapt to regulatory and macroeconomic disruptions will be well-positioned to capitalize on new market opportunities.
Baburajan Kizhakedath
