Wipro announced its new tech deal with Levi Strauss & Co., one of the world’s largest brand-name apparel companies and a global leader in jeanswear, to optimize the customer and user experience across all channels.
Wipro will provide Global IT support services across Levi Strauss & Co.’s consumer digital technology space, including eCommerce, B2B Commerce, Consumer Data Hub, Omni Order Management, Retail Store Infrastructure, Retail Store applications, Point of Sale, and Global Retail Concierge.
Kartik Kumar, Vice President, Global Brand and Commercial Technology, Levi Strauss, said: “Wipro’s ability to offer global delivery capabilities and integrated and scalable services make them the right partner for us to elevate the consumer experience and mitigate business risk.”
Srini Pallia, CEO – Americas, Wipro, said: “Levi Strauss & Co. has a strong vision for the innovative ways technology can deliver business growth and strengthen a brand.”
An AI-driven retail tool from Wipro will help Levi Strauss identify, reconcile, and prevent inconsistencies across its B2B, B2C and retail-store landscape. Wipro will support this UX innovation and other elements of the expanded partnership from its industry-leading centers in Europe, North America and India.