IT services provider Wipro will invest $9.9 million in Harte Hanks, a U.S.-based marketing services company, as part of its strategy to offer end-to-end marketing technology services to customers.
India-based Wipro did not disclose the size of the equity stake in Harte Hanks and client details.
Harte Hanks, one of the partners of Wipro, is specializing in omni-channel marketing solutions including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.
Wipro and Harte Hanks are jointly marketing Opera Solutions’ Signal Hub platform, a big data analytics and machine learning platform to deliver contextually relevant and personalized customer experience.
Wipro aims to combine its cognitive & analytical capabilities and process automation with Harte Hanks’ agency expertise, MarTech capabilities, Customer Insights and Customer Experience offerings, to offer better value to clients.
“Wipro’s investment in Harte Hanks reflects our continued commitment to offer leading-edge marketing technology and digital services that cater to the needs of chief marketing officers and marketing professionals,” said Srini Pallia, president, Consumer Business Unit, Wipro.
Karen Puckett, Harte Hanks CEO, said enterprises and brands are working hard to better understand their customer’s buying journey and are deploying technology to help them interact with customers in relevant, meaningful ways.
