Radisson Hotel Group has appointed Accenture Interactive to increase the digital presence of the company’s brands and hotels to improve customer acquisition and retention.
The global IT services company said Accenture Interactive will provide digital marketing services for Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson and Country Inn & Suites by Radisson, covering more than 1,100 hotels in operations across 80 countries.
Accenture Interactive will apply technology and data for targeted campaigns across all digital channels, and curate unique tailored content with the aim of increasing qualified traffic to drive new business for the hotel chain.
Accenture Interactive has already helped to create the group’s unique chatbot designed especially for meeting and events planners.
“Radisson Hotel Group is striving to differentiate itself from the rest through personalized and meaningful experiences, and making every moment matter for our guests – starting from a simple Google search to a memorable stay at one of our hotels, post-stay engagement and loyalty,” said Remy Merckx, vice president Digital, Radisson Hotel Group.
Mercedes Oblanca, managing director leading Accenture Travel Industry Group in Europe, said Accenture has examined the impact on travellers’ perception of personalized marketing campaigns. Travellers engagement improves significantly when brand communications are personalized consistently across the different channels and along the traveller journey.
Swisscom selects Accenture
Telecom operator Swisscom has selected Accenture to develop new digital services faster and to improve the customer experience.
Swisscom will deploy the Accenture Digital Omni Channel Platform (DOCP), an API- and microservice-based digital decoupling layer that leverages data and cognitive computing to increase the relevance, precision and personalization of services to customers.
Swisscom aims to accelerate its ability to offer an omnichannel experience across all lines of customer interaction – including online, in-store and via call centers, mobile apps and social channels.
Accenture will also help Swisscom implement analytics, automation and other technologies to enable the company to reduce costs, said John de Keijzer, head of development at Swisscom.
