NASSCOM conducts event to promote technology use

NASSCOM (National Association of Software and Services Companies) is organizing MarTech Confluence 2015 to inspire businesses to use technology.

NASSCOM is organizing conference at ITC Grand Central, Mumbai from 3rd to 4th September 2015 to inspire businesses to drive brand-consumer connections using technology.

The conference will also have discussions on opportunities that technology integration will bring in the field of marketing.

According to NASSCOM, global and Indian marketers along with technologists will guide businesses to use technology to better their marketing efforts.

This apart, multiscreen user spends close to 7 hours on various devices for media consumption while 2 hours 27 minutes are spent on smartphones.

In addition, marketers can reach out directly to their customers as total time spend by typical Indian multi device on screen is close to 6 hours and 24 minutes.

Also, global marketing spend will reach $1571 billion by 2025 while technology as a percentage of marketing budgets will rise to 12 percent in 2025 from 3 percent in 2015.

“With technology penetrating almost every aspect of our lives, this confluence will give a platform for CMOs and CIOs to exchange ideas and collaborate on the future of technology led marketing in India,” said R Chandrashekhar, president, NASSCOM.

Shilpa Khatri

[email protected]

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