Technology outsourcing company Accenture has implemented the Accenture Trade Promotion Management (TPM) solution for Mars Incorporated, a food manufacturer, to streamline planning and execution of its trade promotions.
Accenture Trade Promotion Management (TPM) solution will assist Mars to rely on trade promotions to meet demanding revenue and performance metrics, and to differentiate its brands at multiple customer interaction touch points.
Mars aims to advance its international growth strategy by driving more effective trade investment.
“The functionality and robust technology of our Accenture TPM platform will now enable Mars to better identify and consistently track its best-performing assets and redirect its trade promotion investments to focus on high-value activities,” said Jason Murphy, managing director, Consumer Goods & Services Software Strategy & Operations, Accenture.
