Joyalukkas selects IBM Services for e-commerce platform

Jewellery retailer Joyalukkas has selected IBM Global Business Services to design, develop and deploy a new e-commerce platform across 11 countries.
Joyalukkas onlineJoyalukkas Jewellery, part of the Joyalukkas Group, has 160 showrooms across 11 countries. The e-commerce platform will be utilizing data and analytics to drive an enhanced customer experience and will go live later this year.

The retailer will be utilizing technology solution to enhance efficiency, drive growth and boost resilience and adaptability to enable it to navigate the evolving nature of the business from handling daily price fluctuations of precious metals and gemstones to drawing insights from shopping patterns.

IBM has developed a cloud enabled e-commerce platform, built on Adobe’s Magento Commerce. The company has also engaged with IBM iX, the business design arm of IBM Global Business Services, to develop a clear roadmap for the digital journey of Joyalukkas Jewellery.

These insights will enable the retailer to ensure a uniquely personalised country-specific experience for customers. The new platform has been developed as Progressive Web Apps which deliver a mobile native experience for customers providing them familiarity and ease of use as they browse their mobile devices.

The cloud native architecture integrates existing applications like ERP, CRM, inventory management system and others. It will enable Joyalukkas to automate order and inventory management across their own site as well as on multiple online marketplaces where its merchandise is sold, thus bringing in efficiency across channels.

These capabilities will be fulfilled by leveraging a host of application plug-ins from the Magento Marketplace to enable additional features using cloud-based APIs. IBM further custom-built a unique product configurator that will enable Joyalukkas to automate creation of stock keeping units (SKUs) for easier inventory management across multiple marketplaces.

“It is crucial to not just have an online presence but have a comprehensive strategy that has digital and customer experience as pillars built on a strong foundation of technology like cloud and AI,” Kamal Singhani, country managing partner, IBM Services, India/South Asia, said.