Infosys to buy digital marketing agency oddity

Infosys announced a definitive agreement to acquire oddity, a Germany-based digital marketing, experience, and commerce agency.
Infosys for technology outsourcing
The move strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their digital transformation journey.

oddity has more than 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei.

Infosys earlier acquired WONGDOODY, which offers creative and marketing services. oddity will help global CMOs, and businesses thrive in a digital commerce world with complementary skills and expertise.

oddity will become part of WONGDOODY, an Infosys company, and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, and design hubs in five cities in India.

The acquisition is expected to close during the first quarter of fiscal 2023 (April 2022), subject to customary closing conditions.

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