IT major Infosys will buy US-based analytics company Blue Acorn iCi for up to $125 million.
Blue Acorn iCi is a e-commerce agency dedicated to helping retailers and brands achieve revenue growth through data-driven design, development and optimization. Blue Acorn is a Salesforce Commerce Cloud Partner and a Magento Enterprise Solutions Partner.
Blue Acorn iCi was founded in 2019 when Blue Acorn, a digital commerce UX design and strategy agency, merged with data-driven marketing solutions provider, iCiDIGITAL to create a Digital Customer Experience company with a 300-person team of engineers, data scientists, digital commerce experts, designers, and strategists.
Infosys said that the move strengthens its customer experience offerings and demonstrates its commitment to help clients navigate their digital transformation journey.
Blue Acorn iCi brings to Infosys significant cross-technology capabilities through the convergence of customer experience, digital commerce, analytics, and experience driven commerce services.
“The Blue Acorn iCi acquisition is another important milestone in Infosys’ journey to build capabilities relevant to the digital priorities of our clients and reaffirms our commitment to the Adobe ecosystem,” Ravi Kumar S, president of Infosys, said.
“We have spent a decade refining our approach to building iconic, user-centric experiences for some of the world’s most beloved brands, and our entire team is excited to embark on this new journey of growth with the Infosys family,” said Greg Boone, co-CEO of Blue Acorn iCi.