Infotech Lead Asia: An Infosys survey says consumers are ready to share their personal data.
Consumers share data to get better service from their doctors, bank and retailers.
The Infosys study, which polled 1,000 consumers in each country via an online survey for a total global sample of 5,000 adults between the ages of 18 and 69, says Americans, Europeans and Australians are comfortable in sharing their personal data with doctors (90 percent), banks (76 percent) and retailers (70 percent).
Consumers won’t readily share personal medical history with doctors. They say they want targeted ads yet are wary of sharing the information to enable this.
39 percent says data-mining as invasive. They also say it is helpful (35 percent), convenient (32 percent) and time saving (33 percent). Consumers in the United States are less concerned about the invasive issue (30 percent) than in the other countries surveyed, while German consumers are less willing to share personal data that in other countries.
Retail
Three quarters of consumers believe retailers currently miss the mark in targeting them with ads on mobile apps, and 72 percent do not feel that online promotions or emails they receive resonate with their personal interests and needs.
78 percent would be more likely to purchase from a retailer again if they provided offers targeted to their interests, wants or needs, and 71 percent feel similarly if offered incentives based on location.
While in principle shoppers say they want to receive ads or promotions targeted to their interests, just 16 percent will share social media profile information. Lacking these details could make it difficult for retailers to deliver tailored digital offers.
Banking
82 percent expect their bank to mine personal data to protect against fraud. It’s so important issue that just over three quarters (76 percent) even would consider changing banks if a competitor offered assurances that their data and money would be safer.
63 percent of consumers want banks to communicate with them about their account or transaction information via alerts to mobile or smart phone; however only 32 percent frequently share information on these devices.
Despite these clear concerns about security more than a third of consumers (35 percent) still feel that their current bank or financial institution does not have a clear process for addressing fraudulent issues.
Healthcare
88 percent of consumers favor physicians being armed with electronic health information about patients.
Only 56 percent will share personal medical history, 52 percent family medical history.
While more than 76 percent are interested in mobile apps for tracking their health, consumers are less comfortable using their mobiles to share data with doctors and prefer to share personal data with their doctor’s office in person (98 percent), followed by online (77 percent) and mobile (66 percent).
