IT services company HCL Technologies announced its digital deal with U.K.-based football club Manchester United.
The strategy of Manchester United is to better digital experience of 659 million global followers. Manchester United, despite spending huge funds for the best players in the world, is unable to win a major trophy including the English Premier League. This has resulted unhappy fan base for Manchester United.
As part of the IT deal, HCL Technologies will create a United Xperience Lab at Old Trafford stadium.
“Through digital transformation we hope to change the way in which our soccer fans experience and interact with Manchester United. We aim to develop innovative ways to connect with fans around the world,” said Richard Arnold, group managing director of Manchester United.
In the recent past, both IBM and SAP announced several digital deals in the sports world.