GoWireless deploys Cognizant’s web-based order management platform

Infotech Lead India: GoWireless has deployed Cognizant’s web-based Order Management-as-a-Service (OMaaS) platform.

The deployment of the web-based order management platform will help the wireless reseller to launch its online commerce capability and generate new levels of business performance.

The BPO major says the Software-as-a-Service platform enables communication service providers and resellers to meet the increasing demand of wireless buyers to shop online.

As more customers choose to purchase wireless services through third-parties, Cognizant’s multi-channel enabled platform helps GoWireless attract and retain customers by providing integrated best-in-class services across the web, the phone, and in person.

OMaaS enables rapid time-to-launch, eliminates upfront capital outlays, and links operational expenses to order volume. It integrates the web and in-store customer experience for shopping, ordering, fulfillment, social and care, and provides real-time analytics and reporting capabilities for improved decision-making.

Mark Borges, chief information officer at GoWireless, said: “Cognizant’s OMaaS solution accelerates our time-to-market, providing an integrated e-commerce and retail experience and expanding our capabilities to deliver innovative services to our customers, such as GoAdvantagePlus+ and Ready 2 Go.”

Recently, Cognizant said its net headcount addition for the first quarter of 2013 was 6,000. Cognizant’s revenue rose to $2.02 billion, up 18.1 percent, in the first quarter of 2013. Net income rose to $284.2 million from $243.7 million.

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