Genpact buys Something Digital to bolster experience business

Genpact today announced the acquisition of Something Digital as part of the expansion of its experience business, Rightpoint.
Genpact BPO office
The addition of Something Digital’s commerce expertise to Rightpoint’s customer experience leadership, will further enable Genpact’s ability to drive experience-led transformation at scale for clients across industries.

Something Digital, located in New York, has more than 20 years of experience in driving commerce, digital marketing, user experience, and design solutions for clients.
Genpact’s strategy is aimed at fusing experience and process innovation to help clients drive end-to-end digital transformation.

Genpact’s acquisition of Rightpoint in 2019, which consolidated its TandemSeven experience business into the Rightpoint brand, created an industry-leading experience firm. The addition of Something Digital expands on that expertise, enabling true end-to-end digital commerce that puts customer experience at the center.

“The shift from offline to online is impacting companies across every industry in a variety of ways, large and small,” said Katie Stein, chief strategy officer and global business leader, enterprise services, at Genpact.

As part of Rightpoint, Something Digital’s capabilities will prove critical to future business success as its strategists, engineers, designers, and leaders continue to focus on and provide B2B and B2C companies with experience-driven creative and digital commerce solutions.

Ross Freedman, chief executive officer of Rightpoint, said: “This acquisition reinforces our ability to help our clients create competitive advantage, with an end-to-end digital commerce offering that puts customer experience front and center.”

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