Genpact acquires TandemSeven to enhance design thinking

Genpact employee
Genpact has acquired TandemSeven, a provider of customer and digital experience innovation consulting using design thinking.

Boston-headquartered TandemSeven has the ability to design better customer experiences and complements Genpact’s digital capability aimed at transforming business processes.

Genpact said it is making huge investment in technologies that are reimagining customer experiences as part of its strategy to drive both digital-led innovation and transformation along with digitally-enabled intelligent operations for its technology outsourcing clients.

The acquisition of TandemSeven extends Genpact’s ability to help its enterprise clients provide seamless experience from both the front office and back office.

“We are excited to see Genpact make this strategic acquisition to add experienced design thinking capability into the company,” said Barbra McGann, EVP, Business Operations, HfS Research.

TandemSeven’s consultants, technologists, and designers, as well as its UX360 customer analytics technology, will complement Genpact’s business domain experts and digital and analytics experts in applying Lean Digital and its Genpact Cora AI-powered platform to help clients reimagine their customer experiences.

“This strategic move places human-centered design at the core of the reimagination of customer and employee experiences. This is a crucial development, at a time when AI and other digital technologies are increasingly being leveraged in large enterprise processes,” said Gianni Giacomelli, senior vice president and business leader, Digital Solutions, Genpact.

Founded in 2001 and headquartered in Boston, TandemSeven’s team expands Genpact’s U.S. operations, including its Boston area AI and digital innovation hub built on its recent acquisitions of Rage Frameworks and OnSource.

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