DXC, IT and consulting services provider, has signed a major deal with Manchester United to manage its digital presence and use data analytics to deliver a more personalized experience for fans.
DXC said it will use its tech expertise to manage Manchester United’s mobile app, support coaching staff with data analysis, tracking and reporting technologies, DXC said in a news statement.
DXC and Manchester United will work together to set a digital vision and strategy to help the club benefit from emerging technologies. For example, DXC will work with the Manchester Utd Academy to support coaching staff with data analysis, tracking and reporting technologies.
“DXC will also run Manchester United’s website and media platforms helping to take the match day experience to the club’s 1.1 billion fans and followers around the world,” Mark Hughes, Chief Growth Officer at DXC, said in a statement.
DXC and United will deliver a new platform that will aggregate data across the club and enable new insights to inform strategic business planning and performance.
The company declined to give financial details of the deal.
The DXC logo will be seen on shirt sleeves of the club’s home, away and third kit, for men, women and youth teams for the 2022-23 season.
The new kit, which will be launched later this week, will have DXC, Teamviewer and Adidas as principal partners.
Manufacturing company Kohler had been Manchester United’s sleeve sponsor since 2018.
