Cognizant to buy digital marketing consultancy Lev

Cognizant has agreed to acquire Lev, a digital marketing consultancy in the U.S.
Cognizant Hungary
Lev helps businesses simplify and modernize their marketing campaigns using Salesforce Marketing Cloud. The acquisition will further expand Cognizant’s Salesforce practice and is expected to close in the first quarter of 2020. Cognizant did not reveal financial details of the deal.

Indianapolis-based Lev has approximately 200 employees. Michael Burton is the chief executive officer of Lev.

Lev provides strategic consulting, architecture design, technical optimization and application integration services.  Clients include major brands in healthcare, life sciences, entertainment, technology, utilities, financial services, and education, among other industries.

Lev is Cognizant’s third cloud-related acquisition announced in 2020.

Lev will expand Cognizant’s consulting capabilities to help marketers implement Marketing Cloud, personalize customer connections and, generate better leads, said Greg Hyttenrauch, president, Digital Systems and Technology, Cognizant.

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