Cognizant announced it is developing a new digital strategy for Jack in the Box restaurants. The initiative includes a mobile app that enables customers to view menus, promotions, and value deals, find the nearest location, place orders in advance, and pay using their mobile phones.
The app is now available for use with all 2,200+ Jack in the Box locations in the U.S. Jack in the Box, based in San Diego, operates and franchises Jack in the Box restaurants. It has more than 2,200 restaurants in 21 states and Guam.
The app provides functionality for ordering and payment with details seamlessly flowing to kitchen and customer relationship management tools for improved business insight and decision making, said Joe Rajadurai, North American Head, Travel & Hospitality, Cognizant, said.
“We’re committed to harnessing digital technologies to improve every part of our business from the guest experience to our back-office operations,” said Adrienne Ingoldt, vice president, Marketing Communications, Jack in the Box.
