Cognizant buys digital firm Idea Couture

IT outsourcing company Cognizant today announced its deal to acquire Idea Couture, a privately-held firm that offers a broad range of digital innovation, strategy, design and technology services.

The terms of the transaction were not disclosed.

Idea Couture is based in Toronto, with offices in the U.S., Europe, and Latin America. The digital services company has more than 170 social scientists, strategists, anthropologists, user experience experts, designers, and connected product developers.

Some of the clients of Idea Couture include Samsung, PepsiCo, Cox, Citi Ventures, Kroger, ConAgra Foods and others.