Cognizant acquires digital video solutions vendor itaas

Cognizant today said it will acquire digital video solutions vendor itaas.

Cognizant did not share financial terms for acquiring the Atlanta, Georgia-based itaas that assists television providers and broadcasters, particularly cable channels, to deliver live streaming and video services on digital platforms.

Itaas has approximately 200 professionals in the U.S., Canada, and India.

The acquisition will enable Cognizant to capitalize on the demand for interactivity, personalization, and content delivery in the multi-screen and video market.

Rajeev Mehta, chief executive officer of IT Services at Cognizant

(In pix) Rajeev Mehta, chief executive officer of IT Services at Cognizant, said: “This acquisition continues our long-standing strategy of acquiring sharply focused business capabilities that complement our existing offerings.”

The digital video engineering and multiplatform capabilities of itaas will extend Cognizant’s existing capabilities serving the communications, media, and hi-technology industries.

Cognizant said that the expanded capabilities will also support other industries such as banking, retail, and healthcare, which are rolling out advanced customer and business platforms centered on video.

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