Capgemini buys LiquidHub to enhance digital business

Capgemini for digital CIOsCapgemini has acquired Philadelphia, US- headquartered LiquidHub as part of its strategy to enhance its digital and Cloud business in North America.

Established in 2000, LiquidHub has clients in financial services, healthcare and life sciences. LiquidHub has estimated revenue of around 200 million euros in 2017. The acquisition price is around two times revenues. Capgemini said acquisitions will be contributing up to 2 percent of incremental revenue. It will be allocating around 50 percent of its free cash-flow generation to acquisitions.

“LiquidHub’s passion to help clients uncover new ways to engage with customers, supported by a strong track record in complex technology execution, was a natural fit for Capgemini,” said Paul Hermelin, chairman and CEO of Capgemini Group.

LiquidHub has developed marketing, sales, commerce, and service solutions across the entire engagement lifecycle.

LiquidHub has built platforms-as-a-service for customer management. Its Specialty Pharma Insights Platform aligns interactions across channels to provide seamless experience for patients, healthcare providers and other channel partners, in the pharmaceutical industry.
The Customer Acquisition Platform of LiquidHub delivers digital customer engagement for clients in regulated industries through web, mobile and other digital channels.

“The challenge of omni-channel is connecting all the parts and pieces to deliver a unified and pleasurable experience to your customers. It’s not physical or digital; it’s the blended experience,” said Jonathan Brassington, CEO and co-founder of LiquidHub.

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