Beachbody, a health and wellness company, has tapped contact center solution provider SingleComm to improve call center efficiencies and drive revenue growth.
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Beachbody saved approximately $100,000 annually on script-building costs alone.
SingleComm said its Dynamic Scripting & Conversation Platform has performed well for Beachbody, a direct sales company that often has as many as 75 promotional scripts active across a dozen call centers.
“Making modifications to scripts used to take an enormous amount of time, which posed a risk to our revenue stream,” said Lee Swanson, senior vice president of telemarketing at Beachbody.
SingleComm’s scripting technology has allowed Beachbody to modify its promotional scripts quickly using its own in-house personnel. Beachbody could reduce the need for outside programmers and saved time and money.
Modification of scripts for the purpose of improvement process takes between three to six weeks because the development teams of each individual call center need to make the changes on their individual decentralized platforms. SingleComm has streamlined this modification process, achieving in a few days against weeks.
“What’s more, we’ve put our clients in control of the process so they can make the script changes they want and have those changes become active, simultaneously, across multiple contact centers and multiple channels,” said Michael Puccinelli, CEO and co-founder of SingleComm.
SingleComm’s Dynamic Scripting & Conversation Platform provides real-time data and sales directors can determine the efficacy of their various offers and scripts. The platform allows companies to use this data to perform in-the-moment adjustments.
Savings on the script-building process are small relative to the increased sales made possible by a company’s ability to instantly activate more effective scripts.
SingleComm estimates that large direct sales companies can realize hundreds of thousands of dollars in additional revenue each year by making script changes in real-time.
