Accenture announced its technology deal with Indian retail chain Shoppers Stop to accelerate its digital commerce transformation across retail channels.
The program aims to enhance customer experience and profitability, as well as support Shoppers Stop’s goal of being the go-to digital destination for customers through innovation, says Venu Nair, Shoppers Stop’s managing director and chief executive officer.
“By collaborating with Accenture, we aim to achieve significant profitable growth in our digital commerce revenues over the next three years.”
Shoppers Stop has selected Accenture for strengthening its digital platform, powered by real-time data and analytics across the value chain – from customer experience and supply chain operations through to sales and last mile delivery.
Providing a single view of customer and market insights for faster and informed decision-making, the platform optimises customer targeting and contextual marketing with the goal of improving customer satisfaction and revenue.
The advanced user interface and user experience are enabling Shoppers Stop customers with a seamless experience across the “browse, search, order and return” stages of the shopping lifecycle, helping bridge the gap between physical and digital touchpoints.
“This digital commerce transformation program will help Shoppers Stop respond to emerging customer needs and realize new marketplace opportunities, while delivering superior customer experience,” said Sameer Amte, a managing director at Accenture, who leads its retail practice in India.