Accenture to enhance digital viewing for Cricket Australia Fans

Accenture announced Cricket Australia has expanded the partnership with Accenture as Official Digital Technology Partner to deliver enhanced digital experience to cricket fans.

This follows a 2013 agreement to provide live streaming and subscriber management capabilities to Cricket Australia, making it possible for cricket fans to view matches live on their computers, smartphones and tablets using the Accenture Video Solution and digital video capabilities.

Under the four-year contract, Accenture will deliver digital transformation services encompassing mobile application development, web portal implementation, analytics, social media, and content management and integration across all of Cricket Australia’s digital properties.

Accenture Digital will also deliver and maintain all digital assets, providing cricket fans with the ability to receive improved and personalized content on any device.

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“Accenture will team with Cricket Australia to deliver integrated digital business and technology services, positioning the sport of cricket as a leader in using digital technologies to improve the fan experience,” said Russell Smyth, managing director, Communications, Media & Technology, Accenture, in Australia.

“As consumer viewing habits continue to evolve, it is vital for all sporting organizations to re-imagine how they can create an incredible digital experience for their fan base,” Smyth added.

According to Ben Amarfio, executive general manager – Media, Communications & Marketing for Cricket Australia, Accenture demonstrated its capabilities with the development and implementation of Cricket Australia’s streaming service last season, and the new partnership will further help them bring their fans closer to the cricket action on any device, anywhere and anytime.

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