IT services company Accenture is set to acquire Meredith Xcelerated Marketing (MXM), New York-based digital agency focusing on integrated marketing, cross-channel strategy development and creative execution.
Clients of MXM include brands such as Barilla, Bob Evans Restaurants, Kraft Heinz, Lowe’s, Volkswagen and WebMD.
MXM employs more than 450 people – including creative professionals, technologists, and performance marketing professionals — across the U.S. and Canada. The acquisition will expand Accenture Interactive’s studio locations in key U.S. markets including, Dallas, Des Moines, Detroit, Los Angeles, New York and Washington D.C.
