Accenture has bagged a deal from Unilever to implement the Accenture Cloud Trade Promotion Management (TPM) and Accenture Cloud Retail Execution (RE) to create a single system for trade and marketing operations.
The Accenture Cloud solutions, built on the Salesforce platform, combine Accenture’s front-office consumer goods industry expertise and Salesforce’s #1 CRM solution with built-in cloud, mobile, social, data science and artificial intelligence capabilities.
Unilever will be able to integrate its mobile applications, unify its front and back-office information, and enhance its trade and sales activities.
Accenture will also provide Accenture NewsPage allowing Unilever to simultaneously build a single system for the management of their third-party distributor network.
“Today’s consumers are better connected, better informed and more digitally savvy, making them more prone to switching and harder to please, so consumer packaged goods companies need to work ever more closely with their customer partners to drive growth.” said John Zealley, senior managing director of Accenture’s Consumer Goods & Services group.
“This agreement is a strategic decision based on the skills and capabilities Accenture and Salesforce have in the technology and digital arena, as well as a long track record of successful partnership.” said Gonzalo Esposto, global IT Vice President at Unilever.
“The implementation of Accenture Cloud will help us close the loop between planning and execution to drive sales and improve customer loyalty and bring our IT costs down,” Gonzalo Esposto said.
“Consumer goods companies, like Unilever, that take advantage of these new cloud, mobile, social and data science technologies, such as those offered by Accenture Cloud TPM and Accenture Cloud RE, will not only be able to deliver seamless customer experiences, but also create new sources of revenue as well,” said Cindy Bolt, SVP, Salesforce Industries, Manufacturing and Consumer Goods.
Unilever will implement distributor management system, Accenture NewsPage, across their global organisation, starting with the Indian market. The implementation of the software will help Unilever improve productivity, streamline inventory and get accurate, reliable data on their sales through all third party and distributors.
By building on the Salesforce platform, Accenture Cloud TPM and Accenture Cloud RE helps new and existing clients integrate mobile applications into their trade promotion and retail execution processes, unify their front- and back-office information and enhance their trade and sales activities.
Accenture was recently positioned as the overall leader in the “as-a-Service Winners’ Circle” in the HfS Blueprint Report: Salesforce Services 2017 for its excellence in both innovation and execution. The report assessed 12 service providers of Salesforce services related to planning, implementation, management, operations and optimization.