Accenture is set to acquire Germany-based Mackevision, a producer of 3D-enabled and immersive product content.
Main clients of Mackevision include Audi, BMW, Chrysler, Hyundai, Jaguar, Land Rover, Mercedes-Benz and Porsche.
Mackevision, founded in 1994, has a team of more than 500 employees and is headquartered in Stuttgart, Germany, with offices in Munich and Hamburg as well as in the United States, United Kingdom, China, South Korea and Japan.
The acquisition will add visualization capabilities to Accenture Interactive’s digital services portfolio – strengthening its ability to create next-generation customer experiences and industrial, extended reality applications.
Mackevision’s production services are used for online product configurators, digital and print catalogues, virtual showrooms, point-of-sale kiosks, augmented and virtual reality experiences, as well as broadcast video and feature films.
Mackevision has developed a differentiated ability to leverage engineering data to construct ‘digital twins’ of complex physical products. By applying the latest techniques in CGI, visual effects and AR/VR, Mackevision can generate nearly any type of visual content from these twins – effectively turning engineering data into immersive product experiences and virtual applications.
Jamie Posnanski, global content practice lead, Accenture Interactive, said: “Mackevision has a deep roster of highly-relevant creative and technical talent in emergent capabilities, and operates with mature offerings on a global scale. It’s rare to find this combination in the market.”
Mackevision CEO Armin Pohl said: “With our more than 20 years’ experience in 3D visualization, our visionary technology and our efficient Single-Source Publishing (SSP) approach, we create relevant, inspiring product and brand experiences with lasting impact.”
Accenture is an early leader in the AR/VR services market, having delivered consumer and enterprise experiences for clients such as BMW and Jeep over the past several years, and recently launched the Accenture Extended Reality (XR) practice.
The acquisition of Mackevision will help Accenture accelerate its ability to create and operate XR solutions at scale for its clients and help drive the future of the XR market which, according to industry analyst firm IDC, is predicted to rise to $162 billion by 2020.