Accenture opens experience activation network in Mumbai

Accenture has opened a global experience activation network center in Mumbai, India in order to assist its clients to deliver dynamic brand experiences across all consumer touchpoints and channels.
Accenture Experience Activation Network in Mumbai
The experience activation network is part of Accenture Interactive Operations — the marketing managed services arm of Accenture Interactive.

Accenture, which assists clients in their digital transformation journey, said that the new experience activation center includes design thinking spaces, immersive demonstration zones and interactive digital surfaces, as well as open collaboration zones for clients to co-create alongside industry-specialized teams.

Companies such as GlaxoSmithKline, Radisson Hotel Group, Shell and others have achieved marketing transformations working with Accenture.

Debbie Polishook, group chief executive of Accenture Operations, said: “Our experience activation network is helping clients stay one step ahead of the convergence of the front and back office by enabling CMOs to transform their operating models and capitalize on the growth opportunity ahead of them.”

Accenture will be targeting chief marketing officers and other marketing executives assisting to meet the evolving needs of consumers.

A recent research from Accenture found 17 percent of nearly 1,000 CMOs surveyed know how to transform their operating models to deliver hyper-relevant customer experiences at a global scale. Organizations that do deliver such experiences generate shareholder returns 11 percent higher than those of their industry peers.

Accenture has global experience activation network in Turin, Italy;  Malaga, Spain; Warsaw, Poland; Dalian, China; Costa Rica and Mumbai. These centers are connected to more than 100 Accenture locations worldwide.

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