Accenture in tech outsourcing deal with Carnival

Accenture in outsourcing deal with Carnival
Accenture announced its outsourcing deal with Carnival Corporation to develop a new interactive guest-experience platform.

Carnival Corporation’s new platform, unveiled at the CES 2017, will improve guest experience and personalization to its customers.

Carnival Corporation’s new platform revolves around an innovative wearable called the Ocean Medallion, a digital experience portal called the Ocean Compass, and an Internet of Things (IoT) network.

Accenture will deploy a variety of capabilities, including streaming analytics, contextual awareness and machine learning to develop the technology platform. Accenture is helping Carnival develop a new capability called Experience Genomics which will assist Carnival for anticipating guest preferences.

“Carnival is transforming how guests enjoy their cruise vacations by anticipating a guest’s needs, wants and desires throughout their journey and acting on them,” said Michael Jungen, Carnival SVP, Global Experience & Innovation Design and Technology.

Creative organization Fjord and Accenture Interactive’s design and innovation unit will be providing primary design support to the crew-interface component. By incorporating the crew interface with the guest-experience design, Carnival will ensure the availability of right crew at the right place and right time to provide guest service.

Carnival will launch the guest-experience platform in late 2017 on the Regal Princess ship. Carnival will expand the platform to the Royal Princess and Caribbean Princess ships in 2018 and to the rest of the Princess Cruises fleet over multiple years.

“With its advanced technology platform, Carnival will be able to offer each guest their own personal digital concierge that knows what they like and can customize their experiences to cater to their individual preferences,” said Beau Williamson, a managing director in Accenture’s Travel Services practice.

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