IT services company Accenture and Grameen Foundation India developed two applications to boost the adoption of financial services among women and other low-income populations in India.
The mobile applications, leveraging artificial intelligence (AI) and augmented reality (AR) technologies, help users understand financial products and services, enabling them to make informed choices.
Grameen Foundation India plans to roll out the mobile applications across 300 villages in the states of Maharashtra and Odisha.
“This is an example of how technology can help bridge the vast cultural and educational divide in places like India, having a real impact on the way people work and live,” said Sanjay Podder, managing director, Accenture Labs India.
The new applications build on Grameen Foundation India’s implementation of its new e-learning platform, G-LEAP. More than 1,000 frontline microfinance workers, who have trained and equipped over 58,000 women beneficiaries to use digital financial services, use G-LEAP. These women perform digital transactions worth INR 10 million each month.