Accenture buys sales and demand-generation firm N3

Accenture has agreed to acquire N3, a tech-driven sales and demand-generation firm that helps clients drive sales growth in an increasingly virtual environment.
Accenture N3
The acquisition adds approximately 2,200 employees to Accenture globally, along with Artificial Intelligence (AI) and Machine Learning (ML) capabilities. Jeff Laue is the founder and chief executive officer of N3.

N3, founded in 2004, serves many of the world’s leading brands, such as Microsoft, Cisco and SAP.

N3 is headquartered in Atlanta, US with additional locations including Brazil, Costa Rica, Ireland, Germany, Japan, Singapore and the UK.

B2B buyers expect the same Amazon-like interactions they experience as consumers when purchasing far more complex services — a trend that’s accelerated in the current pandemic,” Manish Sharma, group chief executive of Accenture Operations, said in a statement.

N3’s model of specialised sales talent — across complex areas like cloud, software platforms and 5G networks — is supported by Cloud-based, AI /ML technology that enables smarter, more efficient customer interactions and sales conversions.

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