Accenture buys product design co MATTER and IBB Consulting

Accenture employeesTechnology outsourcing company Accenture has acquired San Francisco-based MATTER, a product design company for the connected world.

The strategy of Accenture is to enhance Accenture Interactive’s design and innovation unit, Fjord, by adding physical product design to its service design and digital product creation through the purchase of MATTER.

Accenture aims to combine the design strength of Fjord and MATTER in hardware, software and digital services.

“As digital is embedded in the physical world, brands want connected experiences that capitalize on the potential of the union of digital and physical products,” said Baiju Shah, global co-lead, Fjord and managing director, Accenture Interactive.

MATTER has worked with brands including Intel, Samsung and Sonos.

Max Burton, founder and CEO of MATTER. Max Burton contributed to the inception of Nike+ while at Nike’s Tech Lab and to MyMagic+ and the Disney Magic Band.

Fjord and MATTER have collaborated on joint client projects, including Carnival.

Fjord, which was acquired by Accenture Interactive four years ago, Fjord has tripled its geographic reach to 25 studios across five continents and surpassed the 1,000-employee mark.

Accenture buys IBB Consulting

Accenture has also signed an agreement to acquire IBB Consulting, a consulting firm that helps broadband and mobile operators, media companies and technology providers.

Imran Shah is the co-founder and managing partner of IBB Consulting.

Approximately 160 of IBB Consulting’s professionals are expected to join the Accenture Strategy CMT industry practice. The majority of IBB Consulting’s workforce is based in North America, with the balance based in Australia.

The acquisition will expand Accenture’s capabilities in strategy services for CMT clients with strategic thinking around key industry issues such as networks, digital video and IPTV, digital transformation, next generation mobility, internet of things (IoT), M&A, cloud, advanced advertising, data analytics and insights, marketing optimization, and international growth.