Accenture buys Mexico-based service design co INSITUM

Accenture announced its agreement to acquire Mexico-based INSITUM, a service design and strategic research firm.
INSITUM management team

The acquisition will strengthen Accenture Interactive’s position as a leading Experience Agency in the region by expanding the services of its design and innovation unit, Fjord, in Latin America and beyond.

The combination of Fjord and INSITUM will create design and innovation capabilities to bolster Accenture Interactive’s ability to design, build and run experiences that transform businesses and improve people’s lives.

It will give Fjord a footprint in Argentina, Colombia, Mexico and Peru, while strengthening its existing operations in Brazil by adding strong talent and forward-thinking capabilities to accelerate the value it drives for clients.

“Having INSITUM join the Accenture Interactive family in Latin America represents an exciting new chapter in our journey to be the leading Experience Agency in the region,” said Eduardo Bicudo, LatAm lead, Accenture Interactive.

INSITUM was founded in 2003 and has more than 200 designers, researchers and strategists across Latin America, Europe and U.S. with headquarters in Mexico City and additional studios in Barcelona, Bogota, Buenos Aires, Chicago, Lima and São Paulo.

Its client includes Bancolombia, BBVA, CEMEX, Grupo Bimbo, Roche and Uber. INSITUM also maintains a network of trusted partners in other parts of the world, giving it the ability to service clients in Africa, Asia-Pacific and Middle East.

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