Technology outsourcing company Accenture has acquired Media Hive, an e-commerce solutions provider, for an undisclosed amount, for enhancing its commerce capabilities, particularly in Salesforce Commerce Cloud.
The key strategy of Accenture is to acquire expertise in cross-channel commerce strategy, custom application development, and offer innovative retail experiences for any device with the acquisition of Media Hive.
Accenture said the acquisition will strengthen the capabilities of Accenture Interactive around Salesforce Commerce Cloud (previously Demandware) implementations and the delivery of best-in-class commerce experiences for clients.
Founded in 2003, Media Hive has a strong competency in information architecture and content strategy. Some of the clients of Media Hive include Shiseido Group, Theory, Hanna Anderrson, Lucky Brand, Citizen Watch Company of America, and more.
Thomas McGee is the co-founder and Greg O’Keeffe is the co-founder and chief executive officer of Media Hive. The company is based in Asbury Park, N.J. with a second office in Brooklyn, New York.
The US-based technology outsourcing company believes that the acquisition of Demandware by Salesforce has created a new opportunity for Accenture to deliver e-commerce solutions to clients built on Salesforce Commerce Cloud.
“Together, we will bring together Accenture Interactive’s omni-channel marketing expertise and scale with Media Hive’s technical and retail expertise to drive the ultimate commerce experience for our clients,” said Glen Hartman, head of Accenture Interactive, North America.
Accenture Interactive offers commerce services, ranging from digital commerce strategy and design to platform delivery and managed services.
“Becoming a part of Accenture Interactive will provide the ability to bring our all-star technical talent and strong retail client relationships together with Accenture’s scale and leading industry expertise,” said Vince Santo, chief operating officer and president of Media Hive.
