Technology outsourcing company Accenture is set to acquire Altima, a digital commerce agency in France and with offices in China, Canada and the United States.
Altima would be the seventeenth acquisition Accenture Interactive has made since 2013.
The strategy of Accenture is to boost Accenture Interactive’s capabilities in France and other key markets through the acquisition of Altima. Accenture Interactive aims to assist global brands to attract consumers and turn them into loyal customers with differentiated and compelling digital experiences.
Arnaud Monnier is the CEO of Altima. Altima creates experiences for eCommerce, mobile and in-store commerce. Altima’s offering includes experience strategy, user experience design, digital marketing services and multichannel commerce platform implementation.
“Adding Altima’s skills to Accenture Interactive will help in our mission to create the best experiences on the planet for clients,” said Anatoly Roytman, head of Accenture Interactive Europe, Africa, Middle East, and Latin America and global digital commerce lead for Accenture.
Founded in 1997, Altima has 370 people working from offices in Roubaix, Paris and Lyon (France), Montréal (Canada), Beijing, Shanghai and Hong Kong (China), and New York (U.S.).
In France, Altima would enable Accenture Interactive to better help companies grow their customer experience offering and expand into other markets.
In China, it would boost Accenture Interactive’s services in commerce and content, which are critical areas for Chinese companies.
In Canada, Altima recently merged its team with Montréal-based web marketing agency Konversion.
