Saudi Airlines deploys Informatica data management solutions

Informatica, an enterprise cloud data management leader, announced its tech deal with Saudi Airlines to modernize its data strategy and transform the customer experience.
Informatica at an IT eventSaudi Airlines will use Informatica’s Intelligent Data Management Cloud (IDMC) to manage data, Abdulgader Attiah, CDO at Saudi Airlines, said. Informatica’s AI-powered Intelligent Data Management Cloud will provide a single source of insights.

In addition, Informatica Customer360 will deliver a single view of the Passengers to help Saudi Airlines drive relevant, personalized engagement with intelligent insights to transform the customer experience, increase cross-sell and activate the next best action.