Matrimony uses IBM Big Data and analytics to drive personalized marketing

Matrimony has utilized IBM Big Data and analytics to drive personalized marketing campaigns to match potential partners and attract more users to over its three million subscribers.

The Indian matrimony portal, which has presence in India, the UK, US, Dubai, Sri Lanka, Malaysia, etc. adds more than 8,000 new subscribers daily through 350 micro websites.

Matrimony, which is running an automated campaign that provides accurate direction, will use IBM Big Data and analytics technology including IBM ExperienceOne and SPSS predictive analytics software to deliver more personalized services to their subscribers.

“IBM’s solution will help us push the boundaries, achieve accurate results when it comes to targeting subscribers and improve our bottom line,” said Jayaram K Iyer, chief strategy & analytics Officer at Matrimony.

IBM support Matrimony site

IBM is helping Matrimony address its customer base with effective and relevant messaging based on member-interaction history. By capturing customer data from multiple channels including email, SMS, banner ads (across the website), telesales and from their retail center, the data is being used by the company’s management, sales and marketing teams to assist decision making.

The company said the IBM technology is supporting to drive targeted marketing campaigns to the right subscriber, at the right time and improve personalization for greater customer satisfaction.

InfotechLead News Team

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