LOVOO, a mobile social network based on location-based services, is using Tableau to analyze the quality of the data.
Tableau is also helping LOVOO in optimizing the affiliate marketing and does product analysis.
LOVOO offers a free app and social media platform that helps people to discover like minded people nearby. More than 25 million people are using LOVOO.
Tableau has helped LOVOO to use the large amount data for quality assurance, marketing purposes, product analysis.
LOVOO was supported by Tableau to connect to structured and unstructured data in order to analyze its data.
Tableau provides quick and easy access for employees without a technical background.
“We chose Tableau for various reasons, however it was extremely important that it was fast and intuitive to use and compatible with Mac and Windows. Now we can evaluate the data more quickly and efficiently. We also appreciate the competent support of Tableau on the phone and the service that was provided by the consultants during the evaluation process,” said Anna Bak, head of product analytics of LOVOO.
Earlier, Kreditech Group has selected Tableau Software for visual analytics to generate reports for management on marketing and business data.
Last year, Tableau Software announced that the Scripps Institute of Oceanography’s dataMares Initiative is using tableau to analyze and monitor data on marine life.
Infosys and Tableau Software partnered in November last year to combine the global talent pool and client reach of Infosys with tableau’s breakthrough and analytics technology.
The total revenue generated by Tableau for 2014 was $412.6 million representing a 78 percent increase from 2013.
Shilpa Khatri
editor@infotechlead.com
