Interana helps Microsoft Bing to analyze massive volumes of clickstreams

Microsoft has selected Interana to analyze the massive volumes of clickstream event data generated daily on Bing.

Interana provided Bing with the scalability and performance to analyze amount of event data generated by searches to understand users’ preferences and accelerate its speed of innovation.

The company said, Bing team will use Interana to analyze experiments at interactive speeds for use cases such as A/B testing, trend analysis, automated reporting, ad hoc exploration and discovery, and knowledge sharing.

In addition, Bing can iterate through a variety of testing, optimize its search engine, and measure how new and current features perform with users using Interana behavior-based tools such as cohorts, funnels, metrics and sessions.

The non-technical team members can access their data via Interana’s end-to-end self-service experience.

Company officials said with Interana, Bing team can understand user preferences and accelerates its speed of innovation.

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“Interana’s scale is impressive. It took only minutes to get answers to questions, opening new possibilities as to what we can do with analytics at interactive speeds,” said Craig Miller, group engineering manager for Bing Experiences.

“Interana helps organizations like Bing better understand their customers and business. We do this with a solution that’s sophisticated enough to provide insights for seasoned data scientists and simple enough to produce value for business users,” said Ann Johnson, co-founder and CEO, Interana.

In January, Interana raised $20 million in Series B funding, fueled by strong market traction and customer adoption.

Shilpa Khatri


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