Ampsy said it has joined IBM’s Watson Ecosystem to develop an analytic offering called AmpElite analytics.
Ampsy, formerly known as Fliptu, said this app will help stakeholders in the live events industry better understand social content sharing and fan sentiment.
The company noted that a number of brands, including CrowdSurf, are working in partnership with Ampsy to refine the app through a program.
Ampsy offers brands live event media aggregation “as a service” through its proprietary media geofencing engine. The company’s AmpElite analytics platform, powered by Watson, is based on three Watson APIs – Personality Insights, Sentiment Analysis and Keyword Extraction.
Ampsy said the addition of Watson cognitive capabilities will bring actionable data to celebrity clients in order to monitor fans’ reactions across multiple social channels in a single, integrated view during live events.
“Combining Ampsy’s geofencing capabilities with their new AmpElite analytics powered by Watson has enabled us to identify super fans at live shows, engage with them in real-time or post-show, and micro-market to them on a level we’ve never seen before,” said Jesper Poulsen, VP of Artist & Brand Development at Epic Rights.
“Additionally, using the Watson sentiment analysis and personality insights tools now available to us, we’re able to gauge how fans feel about specific merchandise and determine likelihood of an individual fan’s intent to purchase various designs and styles.”
Ampsy has powered campaigns for some of the most recognizable brands and personalities in the world such as Jimmy Kimmel Live, American Idol Tour, Britney Spears, Maria Sharapova, and AC/DC.
