IBM broadening Watson cognitive computing capabilities in Latin America

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IBM and Central American IT integration company GBM announced a partnership to accelerate the use of IBM’s Watson cognitive computing capabilities in Latin America.

GBM has created a new company, Cognitiva, for this purpose in the region. Cognitiva will be dedicated to delivering cognitive computing solutions to help clients, specifically in Spanish speaking countries, transform their industries and create data-driven businesses.

IBM said, the new company is investing millions of dollars over the next two years to establish hubs in 23 Latin American countries, including Argentina, Chile, Colombia, Costa Rica and México.

According to International Data Corporation (IDC), businesses across Latin America will invest $139 billion in IT services in 2016.

“This strategic partnership with GBM is another important example of IBM’s dedication to driving the global adoption of cognitive computing,” said David Kenny, general manager, IBM Watson.

IBM identified healthcare sector as one of the potential areas where it could find space with Cognitiva.

By applying cognitive computing, physicians and other healthcare professionals could identify evidence-based treatment options, helping oncologists to provide cancer patients with individualized healthcare.

Cognitiva will establish an ecosystem of third party organizations that will utilize Watson technology to create a new class of cognitive powered apps, services and businesses in the region.

Both parties believe that the partnership will significantly expand access to Watson in Latin America. Cognitiva will hire and train a team of industry-specific professionals, focused initially on the banking, insurance and health care industries.

Additionally, IBM will share its expertise to help Cognitiva professionals develop cognitive computing technical skills.

IBM and GBM have worked together for more than two decades to bring technology services and solutions to the Central American and Caribbean region, including infrastructure, software, services and consulting IT solutions to over 13,000 clients locally.

The collaboration is the latest step in advancing the application and adoption of cognitive technology around the globe.

Last year, IBM announced a global alliance with SoftBank to bring Watson to Japan, and established a joint venture with Mubadala to introduce Watson to the Middle East and North Africa region.

Arya MM

[email protected]


  1. As you can see IBM Watson failed, IBM recognized Watson it’s not AI an IBM has nothing. Why?
    People from IBM continue to ignore this statistics of language: there are two sentences
    a) ‘Sam!’
    b) ‘A loud ringing of one of the bells was followed by the appearance of a smart chambermaid in the upper sleeping gallery, who, after tapping at one of the doors, and receiving a request from within, called over the balustrades -‘Sam!’.’
    Evidently, that the ‘Sam’ has different importance into both sentences, in regard to extra information in both. This distinction is reflected as the phrases, which contain ‘Sam’, weights: the first has 1, the second – 0.08; the greater weight signifies stronger emotional ‘acuteness’; where the weight refers to the frequency that a phrase occurs in relation to other phrases.
    IBM is doomed? Looks so… They ignore the above fact… And how to call people who ignore the fact?