IBM unveiled new Watson-powered cognitive services for its Cloud Video technology.
The cloud video technology is designed to transform how organizations unlock data-rich insights for video content and audiences.
IBM said the new services can help deliver differentiated, personalized viewing experiences for consumers.
“Companies are creating video with vast amounts of valuable data, but they don’t have a way to easily identify that information or audience reaction to it,” said Braxton Jarratt, general manager, IBM Cloud Video.
“Today’s new services are a major step forward in using IBM’s cognitive and cloud capabilities to help companies unlock meaningful information about their videos and viewers so they can create and curate more personalized content that matters to specific audiences.”
Accessible through the IBM Cloud, these new services analyze video data that can otherwise be difficult and time-consuming to manually process.
The new services include live event analysis, video scene detection and audience insights.
With streaming video increasingly being used to broaden audiences for live events, IBM has combined the Watson Speech to Text and AlchemyLanguage APIs with its IBM Cloud Video technology.
The new experimental technology is designed to process the natural language in the streaming video and simultaneously analyze social media feeds to provide word-by-word analysis of audience sentiment to a live event.
