Domo helps L’Oréal to optimise worldwide digital properties

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L’Oréal, the world’s largest cosmetics company and world’s third largest advertiser, has chosen Domo to optimize the performance of its digital properties and campaigns across web, social networks and online retailers.

With a portfolio of 32 brands and offices in more than 70 countries, L’Oréal chose Domo to help eliminate the challenges and silos of dead-end reporting.

L’Oréal needed a global digital cockpit: a product that would allow us to automate reporting, measure and analyze our complex data feeds, and benchmark against our competitors.

“With Domo, for the first time, we have an end-to-end solution that can give us global visibility and comparability across all brands and allow us to easily overlay additional data from other business areas — such as financials — to make timely decisions across the board and improve our overall performance in digital marketing, e-commerce and customer relationships,” said Vincent Stuhlen, global chief performance officer at L’Oréal.

The digital cockpit powered by Domo helps executives, marketing and sales people to steer the business with real-time key performance indicators (KPIs).

Now, L’Oréal will have access to local data sources and dashboards across countries for more effective data-driven decision making.

“Since Domo frees users from the repetitive tasks of gathering data, it allows L’Oréal decision makers to save a significant amount of valuable time to invest in deeper analysis of data turned into business information, and act upon strategic opportunities,” Stuhlen added.